Chi-town native Kevin Irving-brainchild of Kirv Entertainment has been so heavily industry for the past fifteen years that he can easily be diagnosed as an industry chameleon. At any moment or at the same time he has spoken under the guise of songwriter, singer, artist, musician, producer, businessman, executive, manager, entrepreneur and visionary. Yet no on seems to mind. It is from these personalities that he has understood what it takes for a talented artist to make it in the fiche business of music. And as a lover of music and firm believer that "the artist should be bigger than the label", he has set Kirv Entertainment's standards to the "hey days" of Detroit's acclaimed Motown." Initially starting out as a producer, musicain, vocalist, artist and songwriter, at sixteen, his talents earned recognition and heavy rotation on the radios well as touring abroad. By the age of eighteen he won music's greatest accolade of the time-a Grammy. His passion, talent and creative genus is undeniable to the music industries elite. His presence in the industry led him to West Coast production mogul Dr. Dre's doorstep as well as many others. Bonded by similarities in taste of music and hit records he was added to the team and helped develop artist as well as working closely with Dre and Aftermath. Still working feverishly-creating hits for his own Artist on KIRV Records. His knack for recognizing talent and preparing artists for the throngs of the industry has led Kirv entertainment an intimate company to the forefront of Breaking New Artist in the Music Business. At Kirv, the artist's success comes first and in order to attain that success, the unique needs of the artist is identified. Kirv intends to raise the level of talent and create careers in the industry. Kirv Entertainment wants to help give the artist a sound based on who they are-not formulaic knock offs of what is omnipresent in the industry. Having been entrenched in music since the day before a long time ago, he understands the difference between a hit single and a hit album. Using this esperise, Kirv Entertainment is in the business of development artists who are timeless. Just as Berry Gordy had a think tank of talent churning out hits that are still sung today Kirv has the patience and the resources to do the same.